Scope of Work
The project involved rebranding, including logo redesign, developing a new color palette, and creating a narrative that resonated with their focus on craftsmanship and handloom heritage.
Additionally, NOW media was tasked with designing in-store branding elements, website development, conducting a photo shoot for their sarees, and managing lead generation campaigns to promote the new store.
The Brief
Aadya, a brand rooted in traditional handloom sarees, sought NOW media's expertise for creating a new identity as they opened their first store in Banjara Hills, Hyderabad.
Rebranding with a New Logo and Colour Palette
The rebranding process started with a new logo that reflected Aadya's commitment to traditional handloom sarees. The colour palette was carefully chosen to represent the richness and authenticity of handloom fabrics, resonating with the brand's heritage and craftsmanship.
Storytelling Aligned with Craftsmanship and Handloom
A key aspect of the rebranding was building a narrative that highlighted Aadya's deep connection with traditional weaves and the artisan community. This storytelling approach was integral in creating a brand identity that celebrated the art of handloom sarees.
In-Store Branding, Tags, and Gift Boxes
The in-store branding was designed to offer customers an immersive experience into the world of handloom sarees. Custom tags and gift boxes were created, each carrying the essence of Aadya's craftsmanship and attention to detail.
Website Development
NOW media developed a website for Aadya that not only served as an e-commerce platform but also as a digital storyteller of their handloom journey. The website was designed to be user-friendly, visually appealing, and reflective of the brand's new identity.