Scope of Work
The rebranding project involved redesigning the existing logo, developing a new colour palette, creating patient folders, name tags, and uniforms for the clinic staff.
The Brief
DNA Skin Clinic, founded by Dr. Priyanka Reddy in Bangalore, approached NOW media for a comprehensive rebranding effort.
Logo Redesign
The primary focus was on redesigning the existing logo to reflect the clinic's professional and holistic approach to dermatology and aesthetics. The new logo was intended to be modern, clean, and aligned with the clinic's reputation for providing high-quality care.
New Colour Palette
A new colour palette was developed to represent the clinic's brand identity more effectively. The chosen colors aimed to convey a sense of tranquility, cleanliness, and professionalism, vital attributes for a dermatology and wellness center.