Scope of Work ‍
Facade branding and spatial branding to enhance the brand recall and alignment The KhariGhars’ brand identity and brand positioning.
The Brief
The Kharighars, an award-winning interior design firm known for its premium and luxury interiors, approached NOW media for spatial branding of their flagship luxury store in Bangalore. The project aimed to reflect the brand's ethos of luxury, quality, and customization in the physical space of their four-story building, enhancing visibility, brand recall, and customer trust.
Sunning Facade for the Building
The exterior of the building was transformed into a stunning facade that resonated with The Kharighars' luxury branding. This design not only enhanced the building's appearance but also served as a visual statement of the brand's premium status.
Internal Branding and Storytelling
A key aspect of the project was internal branding. As customers walked up the stairs, they were introduced to the story of The Kharighars, reinforcing the brand's commitment to quality and craftsmanship. This narrative journey was designed to build trust and deepen customer engagement with the brand.
Branded Lifts and Office Space
Attention to detail extended to branding the lifts and office spaces. These areas were adorned with elements that echoed the brand's luxury aesthetic, ensuring a consistent branding experience throughout the building.
Directional Signage and Floor Directory
Functional yet stylish directional signage and floor directories were created. These not only assisted in navigation but also complemented the overall interior design scheme.