Scope of Work
NOW media was tasked with creating a comprehensive branding solution for The Kind Roastery
The Kind was a unique concept combining elevated vegetarian dining and specialty coffee making. The scope included designing the logo unit, facade branding, internal space branding, wall back menu, packaging, and website. Additionally, NOW media was responsible for encapsulating the brand story and philosophy in a large wall design at the entrance of the space.
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The Brief
The Kind Roastery aimed to bridge the gap between elevated vegetarian dining and specialty coffee, making it accessible and appealing to a broad audience. The branding needed to reflect the establishment's commitment to sustainability and ethical living. The concept of a tree of life was to be central in their logo and branding, symbolizing the interconnectedness of their values and offerings. The project required close collaboration between the family behind The Kind Roastery and the creative team, involving multiple site visits and ongoing conversations.
NOW media developed a logo that prominently featured the tree of life, symbolizing The Kind Roastery’s commitment to sustainability and ethical living.
This logo became the cornerstone of the brand's visual identity. The facade branding was crafted to attract and welcome patrons, setting the tone for their experience. Internally, the space was branded to reflect the unique combination of vegetarian dining and specialty coffee, with a wall back menu that was both functional and aesthetically aligned with the overall design. The packaging design continued this theme, ensuring a consistent brand experience even outside the restaurant.
